BRAND IMPERSONATION COSTS $5.3 BILLION
According to the Federal Bureau of Investigation (FBI), impersonation attacks have caused global losses upwards of $5.3 billion. Social media platforms can be vulnerable targets for cyber criminals to spoof your organization and create malicious social media accounts for the main purpose of stealing sensitive information from your customers. This can erode your client’s confidence in your organization and ultimately impact your customers’ trust.
Social media account impersonation can include:
- Fake news
Impersonators often use the same photos, names, hashtags, descriptions, etc., as the official accounts. Social media is growing, and it is a critical element to your business. In a recent survey, 55% of consumers said that they learned about new brands on social media platforms. Social media impersonation can have a big impact on your business and bottom-line.