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Lexology: Social Links: Behavioral Targeting Under Scrutiny from Lawmakers

Written by Editorial Team | Apr 6, 2022 11:37:38 AM

Recently Bryce Webster-Jacobsen, Director of Intelligence Operations at GroupSense, was featured in Lexology's "Social Links: Behavioral Targeting Under Scrutiny from Lawmakers" article. Bryce was quoted from his Axios feature: Activist Movements Drive Misinformation Mayhem. The Lexology highlight is below. 

Like COVID variants, misinformation in social media surges

Recent studies have shown a steep rise in misinformation being spread by online gangs and other groups responsible for coordinated inauthentic behavior (CIB). These movements continue to spread conspiracy theories and anti-vaccination rhetoric, and often use bullying tactics to harass and intimidate influencers, health officials, and journalists who oppose their alt-views. Many believe that these actors are causing more harm than government-backed groups, given their ability to infiltrate social media platforms, and the difficulty in regulating their informal tactics.

Meta, Facebook’s parent company, recently banned adversarial pages that were associated with a European anti-vaccination movement called “Viral Vendetta,” or “V_V,” as this Graphika report explains.

As Axios recently reported, “Loosely organized activist movements can be more dangerous than bot-driven campaigns that are often backed by state or government actors, because they link real-world people who can encourage each other to take more drastic actions, according to Bryce Webster-Jacobsen, director of intelligence operations at GroupSense, a threat intelligence firm.”

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About Bryce Webster-Jacobsen

Bryce is the Director of Intelligence Operations at GroupSense, a leading provider in Digital Risk solutions. Bryce leads the day-to-day intelligence activities of GroupSense's Analyst and Research teams producing finished, tailored intelligence for our diverse clients.

Prior to GroupSense, Bryce worked in strategic international education initiatives while pursuing OSINT training and investigations, primarily focused on studying extremist movements, as a passion project.